New Ice Cream Product Launch Action Plan

New Ice Cream Product Launch Action Plan A comprehensive action plan to launch a new product in the Dessert segment, a delicious Ice-Cream called Delice Executive summary The essence of this comprehensive action plan broadly reflects the present market scenario. Its competition level, a brief insight about our product, its distribution channel. And of course a strategic planning that will certainly reflect business portfolio and functional plan forms a vital part of this report. Our marketing plan is for our new product launch, in the dessert segment. A delicious, Ice-cream which we have named Delice. We have also discussed its marketing mix to make it look unique from conventional market offer. Hence translating the marketing mix into action we are able to launch this product successfully. This action plan also define a systematic approach to get a good market share with high sales and profit, by strong promotional program and using effective tools like advertisement and product campaign like road campaign, free distribution in the shopping mall as a sample and through strong poster in retail shops etc. The market is dynamic, and therefore problems and obstacle are there, it therefore become compulsion to discus the issues related with this launch as well. Introduction: Nowadays, the demand for better living and a better life style is a core to our product. The consumer is always looking for new and delicious products, and big market giants are always coming up with products to cater the need of their customer. Amidst this rat race for a want of a healthier life and a pocket the benefit by taking care of good taste bud, we are coming up with an extremely delicious Ice-cream Delice at a very affordable price, in the existing market where the price are soaring in this food business. With the budget of  £1 million, I have also planned where this amounts is to be allocated, and in what proportion respectively. According to the latest market trend, even local ice-cream is selling like hot cakes. ACTION PLAN Action Steps What Will Be Done? Responsibilities Who Will Do It? Timeline By When? (Day/Month) Resources Resources Available Resources Needed (financial, human, political other) Potential Barriers What individuals or organizations might resist? How? Communications Plan Who is involved? What methods? How often? Step 1: Analyse the market Survey team 01/09 A. survey team/Finance B. information data of ice-cream shop and sales A. Locals B. Not letting the survey team do the work Planning team Phone, emails, etc everyday Step 2: collecting data Survey team 15/09 A. survey team/Finance B. information data of ice-cream shop and sales A. shop owners B. not providing the info Planning team Phone, emails, etc everyday Step 3: Advertisement Advertisement team 01/10 A. Ads team/Finance B. Place and permission A. shop owners, TV channels B. permission Ads team Phone, emails, etc everyday Step 4: Launching of the products 15/10 A. The whole company B. Political support, etc A. Rival company B. Putting barriers, etc Directors, Managers etc Personal visit, phone , emails, etc I make sure that any ice-cream product of successful when presented along with marketing strategy market I need to market segments. These targeted customer segments that I had my ice cream consumers product. Despite the fact that my ice-cream products can be directed to a single, all of them, and my market research analysis showed that most people age of me between 5 and 20 of some-not-to-to-eat some ice cream. Ice-cream Product Marketing will be on my blocks: -For families with children-as that of ice-cream after being always should be during such as food Ministry dessert, it is during such as food for children after completion of believes. Families with kids as it is taken or eaten after diner it is a good treat for the kids and the children, desserts also plays an important role as bit o digestion Families- A family without kids are good, because u get to see the adult as kids, as they lick ice- cream and it always brings out the kids in adults. Teenagers these would be in the age group 7 to 20. Launching of my successfully ice-cream product price, I will be no need of the Budget. My target to monitor the budget will be for it to my producer and marketing strategy. This is the only way would be about the product can be started investigation in the best of luck market opened. In the budget for my new menu d Or ice-cream products will be marketing mix 1 million pounds being five major elements that are as marketing strategy for the Delice. These are based on the Delice is to achieve the target. Are these five elements, sometimes five passed through the, are: -price -place -promotion -product -period price In that it is necessary to stop an appropriate price of 62 my ice cream. The sale price of that is my ice cream, medicine is that the user to a drug bought a large amount in the price of the product is good taste the standard. Price of ice cream product for me is being determined in the low income and business behavior than is part of the Delice company but I will determine my ice cream product of  £2.75 price of local health charter of 500 ml ice cream. I selected because the price is as part of the price of the Delice price effect of a strategy. Due to the Delice in the launch of ice cream market, as Cadbury, Hagen Dazs, etc. But I started to use sliding calculation is the price. As a new flavour carte my product, or the desire of people can try and the tincture free if it is, it means that consumers will be ready to pay the price of which the government claims product ice cream. My research market analysis I told people that I tried in 3900, he said that my questionnaires spent on average 1 pound a time on four pounds ice cream. I know that the price of my ice cream product Hanguraja inherits and suitable for the price PLACE For my ice cream medicine are low income in the areas of all good and links or restaurant speeding lunch were present. It is also in selling to the United States and European countries. From the ice cream factory Delice police special attention in missing, ice cream product England ended around the rest of the division and Britain. In 8300 the trucks of ice cream which products to low income in the areas of the motorway. This easily, if ice cream in England is distributed in Scotland and Wales, while on a truck In Ireland of ferry. However, if my product foreign selling, which will be imported, the import of expenses and pay taxes to export. My ice cream from medicine could also be sold directly to the internet user to the Delice or from the user a Super market. The ice cream items to come straight from the doors frozen are a machine. Like the Delice a delivery service, which will be small straight customer, a large delivery and service provided in the wholesale sellers and retailers . As per my market research sample that most of my people for regular use of the questionnaire on their home shopping tesco. I am therefore Tells that this is a good step. My ice cream products sold in tesco Store, as that tesco is that UK. The. Most of supermarket chain and therefore more people in comparison shop tesco of any other reserves. PROMOTION Ice cream for the promotion of my product should be recognised in the market and I will be successful in to carry out and pursue with some heavy advertising and promotion. This is because when I started product is in direct will be converted into making market and it should be the sale. BRANDING. Already including a Delice of the brand name in the ice cream market, so It is in recognition of excellence for the Delice of ice-cream as its leading in ice cream brand. Delice of the brand name is being very useful for me ice cream products, as my products produced by the Delice. This is my product gives a head start when he is in the market has been initiated. This is because, it will be given recognition to the brand name and consumers with Delice-that they can purchase with my ice cream product was because of this fact is that it was produced by the Delice. Ice cream also my part d Or range of products, it proves, because as a benefit that consumers can avail of Anand, which already eat d Or want to have to try to ice cream of new flavour was introduced. Has been established. So My ice cream brand name product may prove useful for my product. As I found that my Market Research Analysis, a very large number of people on the Delice I preferred Ice Cream of objection to any other b rand. I have decided to use the media to advertise their product mix. I am used to mix of Media in more detail has been stated below. Television Advertisement The Delice already advertise their ice-cream Tea. V. Products on, and also from that of or D category are also its advertising. So I have decided that, limited budget because of the Delice to have this product will be submitted to the proper bridle on a new knowledge about the total fund for the already existing d Or from advertising. It will be very good instead of creating a new advertisement for the new taste, as a large amount that this will start. That will be advertising a slot in a time between the children of programmes in the afternoon and in any films or plain in the evening soap night and my market research according to analysis, the specimen to meet the people for that I have asked my questionnaire said that they had seen that they advertised on buying V. ice-cream to encourage them for therefore for the purchase of products. Magazine. Delice my ice cream in product will be advertised weekly/monthly food magazines, because it can prove to be about if the food of reading-title magazine. In as an additional bonus, to attract the additional for readers to buy ice cream, I can be a place was on some of food-cuisine day. May be made desserts that is using my ice-cream products. It is perhaps just to encourage the, go out and buy ice cream that if they want to make dessert. Posters- I also produce posters to advertise for ice cream. The consumers of these products it agrees to the objective to purchase their products through attractive pictures of the use of ice cream, and some basic simple words to congratulate the picture. These many times can prove very effective cinema Cinema from the place will be fully WBHRC ice cream, as the people that love and joy whilst eating ice cream are watching a film. If advertising is also come, beginning on screen film on the people watching adverts would be encouraged to buy the cream of a film next time, when they are coming. Radio This is a good place for me that would extend my ice cream product because it has proved that most a 15-24 years of age to hear the people of commercial radio. It is good for my ice-cream products most because he is believed to be fit into my part market. Therefore, advertising on radio I capital by my ice-cream disease-carrier products should be considered in the market is my part. Billboards Advertising my ice cream products will be a full billboard manner to get the attention of the people, my ice cream products will be advertised on billboard in shopping centres are busy. I would not have this because many people in shopping centres more people will therefore notice of my product advertising billboard. Period This product of ice cream is very popular because my ice cream products, this additional popular in the summer, when it is hot. While it is not sell as well as in the cold weather. So I would say my launch ice cream products in the summer will not, where ice-cream of a high demand. This high demand of ice-cream products make my firm in market place. As per my Market Research Analysis of ice cream is sold in the summer mostly, so My launch also suitable for my period ice cream product. I am Excise tax on products of my ice cream a marketing strategy. The film makers as a product of my Delice, is that in the Delice leading brand ice cream. Ice cream product part of my train on the Delice or D category, where they have a different types of different flavours. In my products from being a new knowledge-from the Fund or D category. This will be called taste D or to fly banana Division says. From this as a mix of original pink-red fruits, chocolate and vanilla ice cream with fly a ripple through the ice-cream is going on. In packing my ice cream products from d Or very similar to existing would be to d Or products are available. Only one change in colour will be the packaging. Ice cream is going to be cut in will understand, where ice-cream and will be anti protectionist through the bath is visible. The ice cream will cover the bath of the picture as it should see how that when crib is opened. The Gold will cover rim and around it as the existing d or from ice cream product. The Unique Selling Point (USP) will be in my ice-cream product fact is that it is produced by Delice and Part D or range. This is because, to d. can be advertised is ice cream or any high quality products, such as this is also an expensive image while at the cost is not all that is more. Below is a picture of an existing d Or from ice cream products; my ice cream products will be exactly the same view but only in a separate name of the colour and flavour. I am the picture of the revised so that it looks like my ice cream products will be how to view. SWOT analysis Strengths Weaknesses Opportunities Threats SWOT Analysis is to a measure that I can use their internal match strength and weaknesses of trade with the search of opportunities and outer environment which is in danger. Strengths The brand image of a Delice of ice cream brand name products. It is the new producer and ice cream at international level nationally, or good quality is known to the ice cream a good high quality product. These gives rise to unpredictable demand the demand of ice cream products should be unpredictable, particularly during the autumn and winter, to where the consumption of ice-cream is not very popular. Weakness Revised new product-because a lot of my new products, as it has been modified by just to be implemented by a new taste, it has not been tried. So Ice cream vote on the product is not known because this product has not been tried. I for to remove this test could be my products on a sample collected people and their views and ideas in the products. Any improvement or what needs to be modifications. It was made clear that more detail in fraternise Marketing clause in the place. Low market share in the market share of the Delice less; this can be no impact on the success of my new ice cream product, possibly as a result in a market outside the return. Opportunity The opportunities of market share in high-my products desire to be successful in the Delice of high market share of market need. Good marketing-I also take to ensure that my ice cream products from the start good advertising and marketing in the market so that consumers are aware of my product launch market. There are many ways that is what can I like this, above the Internet, billboards, television, radio, etc. Threats The threats of the competitors including walls, Delice ice cream has a number of competitors also, Nestle, Mars, and Hagen-Dazs. These company constantly introduce ice-cream ranging of different flavour and taste in the market. Because these company has already a brand image it is bit difficult to change peoples mind, therefore, I have to be aware of my competitors every time, and I change in prices of ready, advertising and products with my contestants have to compete. In price-ice cream, ice cream market many growers in a by-run very similar product from one another, it encourages companies to be on the price Happy-hour. So To compete with companies to start the price on the basis, as they feel that when consumers to see a uniform they are often not a purchase products at cheap rates, in fact considering the quality. Conclusion I have chosen the ice-cream product considering the interest of people and their taste of mouth bud. Because they need something additional after the food. And these dairy products or the desserts is such item that it can stretch to any group ranging from a five years children to eighty years old man. So the market segment is wide and big for such products. It has is own advantage and it own threats as well. As we have already discussed.

The Scarlet Letter: Passage Explication

Honors American Lit. B Kathryn Durga The Scarlet Letter: The Child at Brook-side3/22/13 In this passage Dimmesdale is speaking about Pearl standing on the other side of the stream refusing to go to him and Hester. The contrast between Pearl standing on the opposite side as them parallels the contrast in their lives. Hester, now not wearing the scarlet letter, and Dimmesdale are concealing their relationship and their sin in the forest, representing a world of secrecy. Pearl, however, is representing a world of truth by refusing to join them until Hester once again wears the ‘A’, which throughout the book has been Hester’s truth.The two separate worlds that they’re a part of cannot come together until they change; Dimmesdale wants Pearl to be the one to change by joining them in their new plan to escape to Europe and by joining them in their lie. Pearl however refuses to be with them until they join her in her truth. This is exemplified by Pearl not going to her mother until she wears the ‘A’ and by Pearl rejecting Dimmesdale. Pearl washes off Dimmesdale’s kiss after he once again refuses to hold their hands in public, showing yet again how much she rejects dishonesty.Dimmesdale refers to Pearl as an elf which is defined as, â€Å"one of a class of preternatural beings, especially from mountainous regions, with magical powers, given to capricious and often mischievous interference in human affairs, and usually imagined to be a diminutive being in human form†. This parallels to Pearl’s character very well because she is very capricious, her mood often changes very quickly and she can be really unpredictable also throughout the book she seems to be meddling in the affairs of Dimmesdale and Hester by not allowing them to live in secrecy.When Dimmesdale says Hester can never meet Pearl again it shows a strong divide between Hester and Pearl as Pearl is still very innocent and pure while her mother is conve yed as a sinner, similar to the way Christians in the bible view sin as a wall between a person and God. Hawthorne says later in the chapter that the separation was the fault of Hester not the fault of Pearl meaning that it was because of Hester’s transgression that the divide happened not because of anything Pearl did. This shows that Hawthorne believes that sin separates people and that doing something wrong to a person can damage the relationship.This moment shows how Dimmesdale doesn’t want to tell the truth; he wants to be in a loving relationship with Hester but doesn’t want to deal with the sin that they shared. At the moment Hester is carrying the full load of their punishment while Dimmesdale claims he is suffering however he has not had to face the scrutiny of the town the way Hester has. Dimmesdale is asking Pearl to join him in his deceitfulness however she is doing what her mother is not doing by refusing to love and accept Dimmesdale until he revea ls his truth and has to deal with the punishment that Hester had to deal with.Overall Hawthorne uses this quote as imagery of the brook and a simile of the separation of the worlds of sin and truth and also uses this to characterize Dimmesdale as a dishonest person. â€Å"‘I have a strange fancy,’ observed the sensitive minister, ‘that this brook is the boundary between two worlds, and that thou canst never meet thy Pearl again. Or is she an elfish spirit, who, as the legends of our childhood taught us, is forbidden to cross a running stream? Pray hasten her; for this delay has already imparted a tremor to my nerves. ’† (pg. 188)

Data Cleaning for Data Analysis in Sociology

Data cleaning is a crucial part of data analysis, particularly when you collect your own quantitative data. After you collect the data, you must enter it into a computer program such as SAS, SPSS, or Excel. During this process, whether it is done by hand or a computer scanner does it, there will be errors. No matter how carefully the data has been entered, errors are inevitable. This could mean incorrect coding, incorrect reading of written codes, incorrect sensing of blackened marks, missing data, and so on. Data cleaning is the process of detecting and correcting these coding errors. There are two types of data cleaning that needs to be performed to data sets. They are possible code cleaning and contingency cleaning. Both are crucial to the data analysis process because if ignored, you will almost always produce misleading research finding. Possible-Code Cleaning Any given variable will have a specified set of answer choices and codes to match each answer choice. For example, the variable gender will have three answer choices and codes for each: 1 for male, 2 for female, and 0 for no answer. If you have a respondent coded as 6 for this variable, it is clear that an error has been made since that is not a possible answer code. Possible-code cleaning is the process of checking to see that only the codes assigned to the answer choices for each question (possible codes) appear in the data file. Some computer programs and statistical software packages available for data entry check for these types of errors as the data is being entered. Here, the user defines the possible codes for each question before the data is entered. Then, if a number outside of the pre-defined possibilities is entered, an error message appears. For example, if the user tried to enter a 6 for gender, the computer might beep and refuse the code. Other computer programs are designed to test for illegitimate codes in completed data files. That is, if they were not checked during the data entry process as just described, there are ways to check the files for coding errors after data entry is complete. If you are not using a computer program that checks for coding errors during the data entry process, you can locate some errors simply by examining the distribution of responses to each item in the data set. For example, you could generate a frequency table for the variable gender and here you would see the number 6 that was mis-entered. You could then search for that entry in the data file and correct it. Contingency Cleaning The second type of data cleaning is called contingency cleaning and is a little more complicated than possible-code cleaning. The logical structure of the data may place certain limits on the responses of certain respondents or on certain variables. Contingency cleaning is the process of checking that only those cases that should have data on a particular variable do in fact have such data. For example, let’s say that you have a questionnaire in which you ask respondents how many times they have been pregnant. All female respondents should have a response coded in the data. Males, however, should either be left blank or should have a special code for failing to answer. If any males in the data are coded as having 3 pregnancies, for example, you know there is an error and it needs to be corrected. References Babbie, E. (2001). The Practice of Social Research: 9th Edition. Belmont, CA: Wadsworth Thomson.

Obamas Inspiring 2004 Democratic Convention Speech

On July 27, 2004, Barack Obama, then a senatorial candidate from Illinois, delivered an electrifying speech to the 2004 Democratic National Convention. As the result of the now-legendary speech (presented below), Obama rose to national prominence, and his speech is regarded as one of the great political statements of the 21st century. OUT OF MANY, ONE by Barack Obama Keynote Speech Democratic National Convention in Boston, Mass. July 27, 2004 Thank you so much. Thank you so much... On behalf of the great state of Illinois, crossroads of a nation, Land of Lincoln, let me express my deepest gratitude for the privilege of addressing this convention. Gratitude for Family Heritage Tonight is a particular honor for me because — let’s face it — my presence on this stage is pretty unlikely. My father was a foreign student, born and raised in a small village in Kenya. He grew up herding goats, went to school in a tin-roof shack. His father — my grandfather — was a cook, a domestic servant to the British. But my grandfather had larger dreams for his son. Through hard work and perseverance my father got a scholarship to study in a magical place, America, that shone as a beacon of freedom and opportunity to so many who had come before. While studying here, my father met my mother. She was born in a town on the other side of the world, in Kansas. Her father worked on oil rigs and farms through most of the Depression. The day after Pearl Harbor my grandfather signed up for duty; joined Patton’s army, marched across Europe. Back home, my grandmother raised their baby and went to work on a bomber assembly line. After the war, they studied on the G.I. Bill, bought a house through F.H.A., and later moved west all the way to Hawaii in search of opportunity. And they, too, had big dreams for their daughter. A common dream, born of two continents. My parents shared not only an improbable love, they shared an abiding faith in the possibilities of this nation. They would give me an African name, Barack, or †blessed,† believing that in a tolerant America your name is no barrier to success. They imagined me going to the best schools in the land, even though they weren’t rich, because in a generous America you don’t have to be rich to achieve your potential. They are both passed away now. And yet, I know that, on this night, they look down on me with great pride. I stand here today, grateful for the diversity of my heritage, aware that my parents’ dreams live on in my two precious daughters. I stand here knowing that my story is part of the larger American story, that I owe a debt to all of those who came before me, and that, in no other country on earth, is my story even possible. Tonight, we gather to affirm the greatness of our nation — not because of the height of our skyscrapers, or the power of our military, or the size of our economy. Greatness of America Our pride is based on a very simple premise, summed up in a declaration made over two hundred years ago: We hold these truths to be self-evident, that all men are created equal. That they are endowed by their Creator with certain inalienable rights. That among these are life, liberty and the pursuit of happiness. That is the true genius of America — a faith in simple dreams, an insistence on small miracles: - That we can tuck in our children at night and know that they are fed and clothed and safe from harm. - That we can say what we think, write what we think, without hearing a sudden knock on the door. - That we can have an idea and start our own business without paying a bribe. - That we can participate in the political process without fear of retribution, and that our votes will be counted at least, most of the time. This year, in this election, we are called to reaffirm our values and our commitments, to hold them against a hard reality and see how we are measuring up, to the legacy of our forbearers, and the promise of future generations. And fellow Americans, Democrats, Republicans, Independents — I say to you tonight: we have more work to do. - More work to do for the workers I met in Galesburg, Ill., who are losing their union jobs at the Maytag plant that’s moving to Mexico, and now are having to compete with their own children for jobs that pay seven bucks an hour. - More to do for the father that I met who was losing his job and choking back the tears, wondering how he would pay $4,500 a month for the drugs his son needs without the health benefits that he counted on. - More to do for the young woman in East St. Louis, and thousands more like her, who has the grades, has the drive, has the will, but doesn’t have the money to go to college. Now don’t get me wrong. The people I meet — in small towns and big cities, in diners and office parks — they don’t expect government to solve all their problems. They know they have to work hard to get ahead — and they want to. Go into the collar counties around Chicago, and people will tell you they don’t want their tax money wasted, by a welfare agency or by the Pentagon. Go into any inner city neighborhood, and folks will tell you that government alone can’t teach our kids to learn — they know that parents have to teach, that children can’t achieve unless we raise their expectations and turn off the television sets and eradicate the slander that says a black youth with a book is acting white. They know those things. People don’t expect government to solve all their problems.  But they sense, deep in their bones, that with just a slight change in priorities, we can make sure that every child in America has a decent shot at life, and that the doors of opportunity remain open to all. They know we can do better. And they want that choice. John Kerry In this election, we offer that choice. Our Party has chosen a man to lead us who embodies the best this country has to offer. And that man is John Kerry. John Kerry understands the ideals of community, faith, and service because they’ve defined his life. From his heroic service to Vietnam, to his years as a prosecutor and  lieutenant governor, through two decades in the United States Senate, he has devoted himself to this country. Again and again, we’ve seen him make tough choices when easier ones were available. His values — and his record — affirm what is best in us. John Kerry believes in an America where hard work is rewarded; so instead of offering tax breaks to companies shipping jobs overseas, he offers them to companies creating jobs here at home. John Kerry believes in an America where all Americans can afford the same health coverage our politicians in Washington have for themselves. John Kerry believes in energy independence, so we aren’t held hostage to the profits of oil companies, or the sabotage of foreign oil fields. John Kerry believes in the Constitutional freedoms that have made our country the envy of the world, and he will never sacrifice our basic liberties, nor use faith as a wedge to divide us. And John Kerry believes that in a dangerous world war must be an option sometimes, but it should never be the first option. You know, a while back, I met a young man named Seamus in a V.F.W. Hall in East Moline, Ill.. He was a good-looking kid, six two, six three, clear eyed, with an easy smile. He told me he’d joined the Marines, and was heading to Iraq the following week. And as I listened to him explain why he’d enlisted, the absolute faith he had in our country and its leaders, his devotion to duty and service, I thought this young man was all that any of us might hope for in a child. But then I asked myself:  Are we serving Seamus as well as he is serving us? I thought of the 900 men and women — sons and daughters, husbands and wives, friends and neighbors, who won’t be returning to their own hometowns. I thought of the families I’ve met who were struggling to get by without a loved one’s full income, or whose loved ones had returned with a limb missing or nerves shattered, but who still lacked long-term health benefits because they were Reservists. When we send our young men and women into harm’s way, we have a solemn obligation not to fudge the numbers or shade the truth about why they’re going, to care for their families while they’re gone, to tend to the soldiers upon their return, and to never ever go to war without enough troops to win the war, secure the peace, and earn the respect of the world. Now let me be clear. Let me be clear. We have real enemies in the world. These enemies must be found. They must be pursued — and they must be defeated. John Kerry knows this. And just as Lieutenant Kerry did not hesitate to risk his life to protect the men who served with him in Vietnam, President Kerry will not hesitate one moment to use our military might to keep America safe and secure. John Kerry  believes in America. And he knows that it’s not enough for just some of us to prosper. For alongside our famous individualism, there’s another ingredient in the American saga. A belief that we’re all connected as one people. If there is a child on the south side of Chicago who can’t read, that matters to me, even if it’s not my child. If there’s a senior citizen somewhere who can’t pay for their prescription drugs, and has to choose between medicine and the rent, that makes my life poorer, even if it’s not my grandparent. If there’s an Arab American family being rounded up without benefit of an attorney or due process, that threatens my  civil liberties. It is that fundamental belief, it is that fundamental belief, I am my brother’s keeper, I am my sister’s keeper that makes this country work. It’s what allows us to pursue our individual dreams and yet still come together as one American family. E Pluribus Unum. Out of Many, One. Now even as we speak, there are those who are preparing to divide us, the spin masters, the negative ad peddlers who embrace the politics of anything goes. Well, I say to them tonight, there is not a liberal America and a conservative America — there is the United States of America. There is not a Black America and a White America and Latino America and Asian America — there’s the United States of America. The pundits, the pundits like to slice-and-dice our country into Red States and Blue States; Red States for Republicans, Blue States for Democrats. But I’ve got news for them, too: We worship an awesome God in the Blue States, and we don’t like federal agents poking around in our libraries in the Red States. We coach Little League in the Blue States and yes, we’ve got some gay friends in the Red States. There are patriots who opposed the war in Iraq and there are patriots who supported the war in Iraq. We Are One People We are one people, all of us pledging allegiance to the stars and stripes, all of us defending the United States of America. In the end, that’s what this election is about. Do we participate in a politics of cynicism or do we participate in a politics of hope? John Kerry calls on us to hope. John Edwards calls on us to hope. I’m not talking about blind optimism here — the almost willful ignorance that thinks unemployment will go away if we just don’t think about it, or the health care crisis will solve itself if we just ignore it. That’s not what I’m talking about. I’m talking about something more substantial. It’s the hope of slaves sitting around a fire singing freedom songs. The hope of immigrants setting out for distant shores. The hope of a young naval lieutenant bravely patrolling the Mekong Delta. The hope of a millworker’s son who dares to defy the odds. The hope of a skinny kid with a funny name who believes that America has a place for him, too. Hope in the face of difficulty. Hope in the face of uncertainty. The audacity of hope! In the end, that is God’s greatest gift to us, the bedrock of this nation. A belief in things not seen. A belief that there are better days ahead. I believe that we can give our middle class relief and provide working families with a road to opportunity. I believe we can provide jobs to the jobless, homes to the homeless, and reclaim young people in cities across America from violence and despair. I believe that we have a righteous wind at our backs and that as we stand on the crossroads of history, we can make the right choices, and meet the challenges that face us. America! Tonight, if you feel the same energy that I do, if you feel the same urgency that I do, if you feel the same passion I do, if you feel the same hopefulness that I do — if we do what we must do, then I have no doubts that all across the country, from Florida to Oregon, from Washington to Maine, the people will rise up in November, and John Kerry will be sworn in as president, and John Edwards will be sworn in as vice president, and this country will reclaim its promise, and out of this long political darkness a brighter day will come. Thank you very much everybody. God bless you. Thank you. Thank you, and God bless America.